Imagine you’re running late for an important meeting on a large campus. You park your car and arrive inside the campus only to be greeted by a huge lobby filled with many hallways. Where to go next?
What if you had an app that could lead you around the facility and help you reach your destination without having to ask for directions? Well, this is now possible with the help of digital wayfinding.
As per a 2017 report, 24% of smartphone users found Google Maps indispensable. Digital wayfinding picks up right where Google Maps leaves the picture. It basically refers to visual maps and traffic management systems that are presented in digital formats to direct visitors through the places they need to go within a facility.
Wayfinding has evolved over the course of time and has seen rapid adoption of its technology. Let us dive right in and explore the ins and outs of digital wayfinding Signage.
What Is Digital Wayfinding Signage?
Digital Wayfinding Signage is the process of guiding visitors around your workplace with the help of digital maps and directories. To put it into practice, you can simply install interactive kiosks at various locations that direct visitors where they need to go. It uses digital screens to display maps, directions, room information, etc., to help visitors locate their desired destinations in your facility.
Think of it as staff members stationed at various locations to guide people throughout their journeys. The difference is that they are digital and informative screens that cost much less than hiring employees. Also, it is a web-based service so you can update and personalize information with the help of an internet connection.
Digital wayfinding interactive signs use kiosks and high-resolution touch screens to deliver information. It helps employees quickly navigate to a desk, meeting room, or a person. This boosts their productivity and makes it easier to collaborate.
Digital Wayfinding Signage Best Practices for Hybrid Offices
While planning to install digital wayfinding signage in your hybrid workplace, there are a few things you must learn. Let us have a look at them.
- Focus On Building Organizational Connection
In a hybrid workplace, when employees are working remotely, it is difficult to connect with the mission and purpose of the company. To reinforce this connection, you must use digital wayfinding signage smartly when they are working onsite. You can display important messages like a new client, a company joint venture, etc. This will ensure your message does not get lost among other notifications and social media.
- Visualize Data
Every company uses internal tools to track different metrics. This can be for sales, stock price, production numbers, financials, etc. You can bring this data to life with the help of digital signage. By sharing this data and connecting it with the company’s success, your employees will feel that their work matters regardless of where they are working from.
- Ensure Safety For All
With digital wayfinding signage, you can easily communicate safety guidelines to onsite employees. For example, limiting the number of people in meeting rooms, restricting entry in certain areas, etc. Although you can use other methods to communicate these messages, digital signage will keep them more prominent in the affected areas.
Why Is Digital Wayfinding Signage Important Today?
The potential of digital wayfinding signage is massive. With information and directions available at the touch of a mobile screen, it brings convenience to people’s lives.
Here are some amazing benefits that digital wayfinding signage provides to the audience-
- Saves Time on Both Ends
Imagine you have a visitor who needs to visit a conference room in your workplace. They do not know which floor, which hallway, and which room to go. They might feel frustrated and leave, causing you to miss a valuable opportunity.
On the other hand, in a big office, it is difficult for staff members to help every visitor with wayfinding. A digital signage will help you avoid such situations and save the time of both visitors and employees.
Hence, by implementing a digital wayfinding signage, you help visitors find locations easily and save their time. This also allows employees to concentrate on more important things.
- Improve Team Collaboration
In a hybrid setting, employees can find it difficult to collaborate on some days. Digital wayfinding is an excellent tool that helps employees view team members working onsite and where they are sitting. This prevents wasting time sending a message and waiting for their response or walking around the facility to find them.
- Empower Your Flexible Workforce
If you are expanding operations and hiring new employees or freelancers, it can be difficult for them to navigate the workplace when they are working onsite. Digital wayfinding signage helps them walk around the workplace without getting lost and find colleagues or resources quickly.
Digital Wayfinding Signage Is Here to Stay
In today’s busy world, no one wants to wander around a facility aimlessly, asking for directions and locations. Digital wayfinding signage solutions help visitors easily find directions to their destination with the help of digital maps. With all the information on their mobile screens, it is time-saving and super convenient.
If you are planning to implement the right signage solution for your facility, WorkInSync will be your ideal choice. With WorkInSync digital wayfinding system, you get the maximum benefit of this amazing technology for your employees as well as visitors. Improve your experience with interactive wayfinding system today.
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