Exhibition rentals are a great way to promote your business and find customers. If you want to sell or launch a product by renting a booth, the profit potential for your business is huge. Don’t just rent the first exhibition, don’t forget to do your homework first to make sure it’s a good fit for your business and worth the money.
There are so many different types of modular exhibit rentals in Chicago that you can rent that you can choose a different style for each show instead of having a regular exhibition that’s standard all the time. In general, unless you are a large multinational company with an unlimited marketing budget, renting a booth is always cheaper. In most trade show cities there are companies for renting exhibitions, where everything is available from A to Z to booths set up.
Potential exhibits for rent can be found by searching on search engines like Google. If you are aware of an upcoming exhibition, you can also contact the organizers for more information about the exhibition they are renting.
Important factors to consider when considering exhibition rentals are price and potential profit. Estimate the price to find out exactly what’s included. Most of them are based on square meters, so you need to rent enough space to make an impression, but not so much that your stand looks empty and you ask customers to come over.
Does the price include the stand itself and all the graphic materials you need? Your logo and company name must appear in the visuals to create impact and attract potential customers to your rental display. It is also important to have a back wall for your booth to protect potential customers from intruding.
If your artwork and tail mounts are not included in the price, you should ask the show organizer if they can recommend a company. Ideally, you should also strive to include some form of visual advertising with your rental. A two-minute video will draw people to your store and show interest in your products.
Make sure you hire people to work for you. Ideally, you need two employees, because one employee can talk to a potential customer for a long time. Toilets and lunch breaks are also required. The ideal way to lose money is to hire and then lose a potential client because your only employee is on a lunch break.
Last but not least, you need to make sure your customers have something to remember you. An ideal gift for a trade show is a pen, mouse pad, mug, or simple brochure. This not only helps customers remember you and your services, but is also a great advertisement for your products and business.
Exhibition rentals are a great way to showcase your business in the public eye. Many successful companies started by renting exhibitions and have successful names today. If you are selling or launching a product and want to increase your brand awareness, renting an exhibition stand is the way to go.