What’s the point of having an e-commerce site if you don’t have the traffic to support it? Traffic is the lifeblood of any business, and it’s the reason why businesses succeed or fail. When you first start an e-commerce site, it can be difficult to figure out how to drive traffic, but luckily there are several ways to do this right from the start that aren’t very complicated.
When starting a drop shipping store, you must know that traffic is not cheap. Paid traffic can cost a lot, and free SEO traffic will take time to build.
2) Use the Right Keywords
Using keywords in your title or URL is one of the best ways to generate traffic, but it can also be dangerous if not done correctly. You want a keyword strategy that helps you target highly relevant terms and avoid over-optimization (which could hurt your site’s ability to rank). If you’re looking for a new product niche, there are a few services that can help you find exactly what words and phrases are driving results. Two of our favorites are Keyword Discovery and Long Tail Pro; they both provide tons of actionable data with detailed information on how many people are searching for specific keywords (and how much money they’re spending).
3) Create Quality Content
Create engaging content that appeals to your target audience. Content marketing is incredibly important as it will help your e-commerce site get discovered by new people. Every time you share a piece of valuable information with your audience, they can spread it across social media which will generate traffic back to your site. Keep in mind, you don’t have to be an expert in what you’re writing about (unless it’s obvious), so write about things that interest you and reflect them in your writing—it will make for better content. You should also remember that simple ideas are easier for people to understand, which means they are more likely to share it with others if they understand what you wrote. A great way to measure whether or not you’ve created quality content is by using Google Analytics, or other analytics software such as Piwik.
A/B testing involves two versions of a web page being shown at once and analyzing which one performs better based on user behavior. For example, let’s say you’re selling shoes online; on one version of your website, you show pictures of shoes from different angles while on another version you only show pictures from one angle. By looking at how many people buy each version based on how many views each page gets, we can determine which one performs better.
4) Know what Ads are Accepted in Each Network
All networks have different ways they can accept advertisements on their sites. Make sure you’re familiar with what each network accepts before trying to place an ad. Google Adwords, for example, will only allow you to place text ads in their search results and not banner ads like Facebook and Twitter. If you don’t know which type of ads each network accepts it will be much harder to generate traffic from your e-commerce site.
5) Have an Engaging Call to Action
Many online stores don’t provide a clear call to action that entices users to purchase. In fact, most people leave a website after viewing just one page. And no one wants that. This is why it’s important to present your product in an engaging way and make it easy for users to complete their purchase with a simple click of a button or link.
People are busy, so keep your call-to-action front and center on every page of your website. If you’re using email marketing as well, be sure these emails also contain actionable links that take recipients directly where they need to go in order to buy products or services from you. Don’t worry about how many clicks or how much time it takes them to get there—it’s all about getting them there! When someone buys something from you, that’s when you’ll start seeing traffic flow through your site.
By creating a personalized experience for each customer, you can drive more repeat business by keeping customers coming back. Make each transaction more memorable by showing shoppers what specific items they have previously viewed and offering them special discounts based on their shopping history. Since different shoppers have different preferences, some may prefer purchasing items in bulk while others might like smaller quantities at regular intervals. Offer both options (and any others) to see which ones will generate repeat business versus new sales—it may be surprising.
Write Engaging Headlines:
A compelling headline can make a huge difference. In fact, studies show that almost 2/3 of online readers will click on a link because of its headline. An engaging title is important, but your content needs to be great too.
Offer Free Shipping:
If you’re selling physical products, you should definitely offer free shipping if you want more people buying from you. Studies have shown that offering free shipping increases sales by up to 30%.
Use Videos in Your Marketing:
Videos are becoming increasingly popular as consumers prefer being entertained rather than just reading information about products and services they’re interested in buying.
Now that you’ve got your site up and running, how do you plan on getting people to visit? There are tons of articles out there giving you insight into where traffic comes from, but sometimes it’s hard to know what method will work best for your business.