YouTube prides itself on having one of the world’s largest numbers of active users. Approximately 2 billion people use YouTube for various purposes. This vast audience provides a golden opportunity for businesses to market their products and services to a targeted audience. Businesses get a fair chance of getting noticed through youtube advertising than TVCs and radio commercials.
No matter how large or small your enterprise is, you can take maximum advantage by marketing through youtube ads over any other marketing strategy. Here are the top advantages of advertising through youtube for businesses, which makes it a smart marketing tactic.
1. It Is A Cost-Effective Marketing Strategy
YouTube marketing is quite budget-friendly. Businesses have to pay for the ad only when they are clicked. You can also negotiate the price for each advertisement, which is already very low as compared to TV and radio commercials.
YouTube marketing is particularly useful for startups and small businesses running on a low budget, but need to develop strong leads. YouTube can help such businesses gain more popularity in less time and money.
2. It Is Highly Specific
Since advertisements in YouTube videos depend on the contact of the video, businesses have a greater chance to hit the targeted audience. Random advertisements are not only expensive but also fail to reach the interested audience.
If the content of your advertisement matches the content of the video a user is watching, there is a high chance that the user will be interested in your business. This high specificity allows businesses to hit the target audience only.
3. Video Marketing Is Better Than Blogs
Most people prefer watching a 2-minute video review over reading an article of 500-words or more. Reading seems like a boring way of giving out information, especially if the writing style is dull. Videos are much more vibrant and successful in catching attention.
If you decide to market your business through YouTube advertisements, it can be a great marketing strategy for your business as compared to blogging.
4. It Generates More Leads
YouTube videos have a better chance of generating leads as compared to TV and radio commercials. This is mainly because YouTube videos are short, informative, and highly specific. Vibrant colors and attractive video content attract potential clients and compel users to try out your product or service.
Online marketing is measured by SERPs. YouTube videos stand a better chance of improving your SERP ranking than any other form of online marketing.
5. YouTube Has Better Reach
YouTube subscribers and users are not limited to one social class, gender, or age group. It is actively used by a vast audience, therefore it has a better reach as compared to TV channels. If you are advertising through TV channels, you will need to put your ad on news channels, entertainment channels, sports channels, and whatnot to maximize your reach. It can never be economical, especially for small businesses.
YouTube has a far better reach than TV channels, therefore, it can hit the desired audience in a better way.